Logo Critiques

1. The Harley-Davidson logo is unmistakable. It has proven to be an icon of not only a brand but an entire lifestyle. It's great because it displays the brand name as well as the product for sale, all in the logo. However because of the company's success, at this point the logo is recognizable even without the words.

2. I really like the Red Bull logo. Making red the primary color of any logo is always a sure way to make it stand out. Using the images of the bulls is good way to catch consumer's eyes. A lot of successful logos have the simplest of designs, but I think the extra detail here works to the advantage.

3. The golden arches speak for themselves. MacDonald's has gone back and forth with adding the company name, or "I'm lovin' it" under the arches, but essentially it doesn't really make a difference. MacDonald's has been able to take their company world wide and create a universal logo. People across the world, that speak various different languages, can identify the company simply by its logo. The simple shape and bright color makes it easy to remember.
                                   
4. The Subaru car logo is one that I think could be re-done. Most other car logos have the brand name of the car within the logo, making it easier to remember which logo goes with each brand. Honda's logo for example is a big "H" in a square, making it less likely to be confused with other companies that begin with different letters. There are also to many symbols within the logo to make a lasting memory with a quick glance. A better approach I believe would be to get rid of the five little stars to the right, and just leave one big prominent star in the middle. They could also consider incorporating an "S" somewhere in the design.

5. The netflix logo is another that I think could use some work. I really don't even consider it a logo, its really just the name of the company in a red box. I mentioned that using the color red in the Red Bull logo made it stick out more, but the Netflix logo adversely looks like its being flushed out by the color. The company should consider coming up with a symbol to go along with the name, and play around with other eye-catching color schemes.