Artistic Statement
"The Gym" is a restaurant/ bar that is designed to look like a work out facility. From the outside looking in, you would think it was an actual gym. The inside is decorated with workout equipment, tvs, and pump up music playing. The bar tenders and waiters are dressed in black workout pants, sneakers, and a "Gym" t-shirt. The atmosphere is very down to earth and fun, you don't have to dress to impress to come hang out and get a drink at The Gym. The target audience is anyone is old enough to drink, the prices are really low because I want everyone to be able to afford and enjoy the food. Using InDesign was a struggle for me, but I'm happy with the way everything turned out. The business car, letterhead, and brochure have a faded picture of beer in the background to give it that fun, care-free appeal. The menu is simple and easy to read, focusing on pictures of yummy food.
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