1)   What is your business?
"The Gym"

2)   Describe your business in one sentence
A bar made to resemble a gym inside and out.

3)   Who is your target audience?
Any of or above the age of twenty-one: male and female, younger to middle age, average income.

4)   Who are your competitors?
Any other bars in the area.

5)   What makes them better/worse than your product/service?
Marketing the bar as a gym is something different.Most bars can't set themselves apart from one another besides an interesting menu, or a drink special, but this is truly something unique.  

6)   Do you currently have an identity? 
No

 

1)   How do you want your image to be seen in two years?
When some one's friend say "I'm going to the gym," I want the company to be so popular that they have to distinguish between an actual work out facility or this bar.

2)   If your company was an animal, what animal would it be and why?
A gorilla, because it's strong but also kind.

3)   If your company/brand was a person, who would it be and why?
Ashton Kutcher because he is someone that makes people laugh and have a good time, which is exactly what you want to be doing at a bar. He also has a jokster kind of personality which would fit in perfectly with the character of the bar.

4)   If your company/brand was an object, what would it be?
A keg, because the company is known for having the best beer.

5)   If your customer was a cartoon character, who would it be?
Stewie from family guy